bThis step-by-step guide to lobbying covers it all—from the basics for beginners to specific techniques for experienced lobbyists/bbr /br /i“You and I may never achieve major public office, but we do not need to in order to affect public policy.”br /—Author Willard C. Richan/ibr /br /To effect social change, any lobbyist’s case must be presented with skill, knowledge, and confidence. This reader-friendly book shows the way. It assumes no prior knowledge of the subject and provides the nuts and bolts of public policy advocacy (lobb
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